When you want to get home as soon as possible, but need to go to the supermarket to buy eggs and milk, you may find that these items are placed in the more marginal areas of the store. I’m sure there are plenty of people who are confused by the seemingly incomprehensible display of items in big supermarkets, but all of this is for a reason, primarily to increase sales. This time, I present to you: 9 supermarket tricks to get us to Buy More.
1. deliberately confusing the customer
Have you ever wondered why some of the things that are easiest for you to buy in your daily life aren’t placed closer together? Didn’t the supermarket staff ever think about that? In fact, supermarkets have been around for years, and these are the kinds of questions they’ve been thinking about. It’s easy to place them further away so that you can visit as many different products as possible in the supermarket to get the results of impulse buying.
According to a report published by the Institute of Marketing Sciences, 68 percent of shoppers browsing more aisles made unplanned purchases.
2. The pricing of the left position effect
Whenever you see a product that sells for 0.99 yuan or 299.99 yuan, you can easily identify it as less valuable and less expensive than the original value, and this is the most common form of the “Left-place effect”in product marketing. Compared with 0.99 and 1.00, it is easy to see that 0.99 yuan is much cheaper than 1.00 yuan.
3. High margin items are placed in eye level areas
Supermarkets place some expensive and highly profitable products in high-altitude areas that are easy to view and grasp. Instead, they put lower-priced products in places that are harder to see and reach.
Like adults, children’s objects are placed at eye level. And the effect is often better, since the hysterical demands of children in public places can sometimes bring many parents to their knees.
4. Shopping carts are big for a reason
A study found that doubling the size of a shopping cart leads to 40 percent more purchases. That’s why some supermarkets deliberately make shopping carts bigger.
5. Music affects buying patterns
A study published in the journal Process Economics and finance found that pleasant background music increased the chances that shoppers would spend more time and money in the store. Supermarkets also like to play slow music to make you feel relaxed and move slowly. The study found that moving at a lower speed led customers to buy 29 per cent more goods.
6. Keep dairy and eggs away from the entrance
Dairy products and eggs are some of the most popular items, but they tend to be kept away from the entrance to the store. That’s because stores also want you to pass by other products, increasing your chances of buying them.
7. Play with our senses through color and smell
The smell of fresh baked goods and other delicious foods can make you hungry. This will tempt you to buy more food. In addition, fresh fruits and vegetables are usually stored near the entrance. Their bright colors and smells force us to buy impulsively.
8. Narrow aisles and checkout lanes
Supermarkets are huge, but why do aisles always feel like they’re not spacious enough? The reason is simply to slow down your walking speed as much as possible so that you can eventually buy more stuff.
Also, the checkout aisle is narrow, and there are always small, easy-to-carry items around, which makes it easier to pick one up when you’re in line.
9. Place smaller tiles in expensive and profitable locations
In some stores, smaller tiles are deliberately placed on the floor in certain areas, which causes the wheels of shopping carts to click more, which subconsciously forces shoppers to slow down. As we’ve learned, walking slowly means more buying.
Account not verified