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Liu Qiangdong stepped down as CEO of JD.com and Xu Lei took over. What changes will this bring to JD.com?

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A lot of people say That Liu qiangdong also graduated (and was laid off), while others say that Liu qiangdong just stepped back and remained in control. In fact, this is a big change in JD.com. Although Liu qiangdong still controls the company, he only controls the strategic direction, leaving day-to-day management to the new CEO. For a multibillion-dollar company, the day-to-day management of which ranges from personnel changes to the integration of business lines, Liu qiangdong should be semi-retired by now.

In the past few years, the founders of Alibaba, Byte, Pinduoduo and so on have gradually retreated into the background. The driving force of each big enterprise to expand territory is weakened, and the existing business has become the mainstream.

By extension, not JD, but all big Internet companies:

On the international level, China's biggest competitiveness is manufacturing, while another competitiveness includes the Internet industry. The two most connected countries in the world are China and the United States. China's Internet and Internet + We have all seen that all kinds of things around are being digitized and informationized. And in many other parts of the world, there's still a lot of opportunity. In the future, more Chinese Internet companies and entrepreneurs are needed for global expansion. After the outbreak, there are still new opportunities for many overseas businesses.


Such long-term strategic needs, and now the adjustment of major companies is contradictory. In fact, many large companies have benefited from the Chinese market, but if they just stick to the dividend, they cannot be friends of time. When the enterprise reaches a certain extent, it must match the overall appeal on a larger level.

To put it simply, if domestic Internet companies are not truly innovative and have no sense of competitiveness in the global market, they just cling to their existing profits, then they lose their value.

We can watch how these companies move from being generally aggressive to conservative, and we'll see that happen over the next few years.

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