Amazon's main image is like a person's first impression of others, a good first impression will add points, and a bad first impression will make people lose interest. So what should we pay attention to in the process of optimizing the Amazon main image? Today we will talk about how to optimize the Amazon main image.
What are the key points for Amazon main image optimization? How to optimize Amazon main image?
We have summarized the following precautions for Amazon main image optimization for your reference:
1. Optimize the background of the main image
Because our main product picture is in competition with our peers, how to make others notice you at first glance is that your background must be clearly different from others. If you attract more attention, you will increase the probability of many clicks. , Because this is an era of visual marketing. Everyone's attention is relatively limited, and those that can quickly attract buyers' attention have achieved initial success. Of course, the background of the main picture of the product must be consistent with the product itself, and it may be self-defeating if it is sensationalized in order to stand out.
2. Highlight product selling points
How to make buyers willing to click to enter your page by seeing the main picture, you need to have enough selling points to attract buyers' desire to buy. What do buyers care about most when buying this product? Price, quality, or performance? This is the question you have to figure out. You can perfectly combine the needs of customers with the advantages of Amazon's products, and hit the pain points of customers. This is you Selling point.
Three, the price is clear
The price range is more important to many people when they choose products for online shopping. When the price of the product is discounted, the price is written on the main picture, which can make a sharp contrast between the product and the price, allowing buyers to quickly determine the product’s cost-effectiveness and effectiveness. Of retaining buyers and facilitating transactions.
Four, prompt additional unique services
In fact, the quality and performance of products on the market are basically the same. Many times the comparison is service. Product quality and performance are important, as are product pre-sales, in-sales, and after-sales services. Many regular customers only introduce friends to our service or make a second purchase by themselves. We can highlight our additional services on the main picture.
Five, make a watermark
Many people who work as artists on Amazon should have experienced it, but the pictures they worked so hard to make were used by others in a grandiose way. Some are slightly modified, and some are even copied without modification. Although it is possible to apply for a complaint to the platform, it is a waste of time. In order to avoid such a situation, watermarking is necessary to protect one's rights and interests.
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