Discard keywords that have no value
Some marketing terms are actually not very useful. For example, free shipping, most of the products on Taobao are free shipping, and a small number of non-free shipping products are generally sold with original designs or styles, brands, and so on. Therefore, adding the word free shipping to the marketing word of the title actually did not increase the competitiveness of the product, but wasted the space of the two words in vain. The main question for setting keywords: What will the customer group search for if they want to buy your products?
How to optimize the Taobao store title:
First, relevance
The keywords used must be related to your baby. If your keyword selection is not related to your baby, what I want to say is that you will not get traffic if you make a title. the reason is simple:
1. When users want to buy products, they will search through keywords.
2. Search for the baby by keyword and click on it when he sees that the baby is what he wants.
Then if the key word you use at this time is dress, and a short sleeve comes out after searching for dress, it is estimated that others will not click on it! So relevance is the most important thing. If you don’t know the relevance of your keywords, just put the keywords in the search box and search for them. See if the picture you came out is the same as your baby. If it is the same as your baby, it means it is relevant.
Second, search
If you want your baby to get exposure and display quickly, then your key is to have search popularity. The search popularity of a keyword will determine whether your baby will be displayed and exposed. So how do I look at it? Is there search popularity for the keywords? It’s very simple, use the business consultant-market quotation to search, check our keywords, and take a look at his search popularity.
Third, competition
This is also the most difficult question in our keyword selection, which is whether the keywords you are looking for can avoid competition. If your keywords can avoid competition, then you will definitely get traffic, because you have achieved relevance and also If you have done the search, your traffic is bound to win in eliminating the competition. Congratulations.
In summary, we have an understanding of how to write Taobao short titles. For new stores, when there is no traffic, you can work hard on the titles at this time. Taobao title optimization techniques are also introduced above. You can refer to the method. get on.
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