For Amazon sellers, I definitely hope to do a good job in optimizing the through train keywords, but I don’t know how to optimize them. Today, I will provide you Amazon sellers with some optimization techniques and strategies.
How to optimize Amazon keywords? What are the optimization techniques?
1. First of all, for words with relatively low impressions but high click-through rate, it means that fewer buyers can see your product, but most of the people who see it are still more interested in your product. This type of word is necessary Increase the price to increase the exposure of the word. It’s the same for words that don’t show high but high conversion rate. It proves that more people approve of your product and you can do it at a higher price.
2. For keywords with high quality scores and low click-through rates, there is no problem with the high relevance of the representative words first, and then see if there are many impressions. If the impressions are high but the click-through rate is low, consider the main product image. And basic data, title issues. If even the amount of impressions is very low, it may be because the bid is too low.
3. Words that have not been clicked are not displayed because they are not displayed. First consider whether it is caused by a low bid. Observe for a period of time after the price increase.
4. The amount of display is quite high, but the click-through rate is very low. First, consider whether the keyword is an accurate keyword that matches your product, and secondly, consider the main image of the product, because the most intuitive way for buyers to shop is to look at the main image of the product Yes, if your picture is not good, it will greatly affect the click-through rate. Of course, it will also be partially affected by (product price, sales volume, and number of evaluations).
5. The click-through rate is quite high but the conversion rate is not high. Considering the competitiveness of the product itself, since the buyer clicks on your product, it means that the first step of the main product image has successfully attracted the buyer, but why did it not form afterwards? To transform, it is necessary to analyze the comprehensive competitiveness of the product.
For example (style, quality, cost performance, price, evaluation, whether the product introduction is sufficient, whether there is a unique selling point of the product itself) and so on.
6. If words like this are added for ten and a half months after optimization, they can be deleted. Consider whether there are certain customers behind the words to search. If you select some uncommon words, there will be none. The words searched by Amazon buyers are meaningless.
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